Koi Show
The Koi Show was created for an upcoming show at Olbrich Gardens. Olbrich wanted: an ad campaign that could be easily altered and used across multiple platforms, the ability to hang posters around town, have a Facebook event, and have instagram posts and stories. All in hopes of getting the hype up for the show. The show would be a place that you could get all the information that you needed to help with your own Koi pond. The whimsical fish were sketched on site at Olbrich, taken home and hand painted and then brought into Photoshop and later After Effects to give them life.
Skills: Concept|Typography|Motion|Painting|Sketching
Programs: Photoshop|InDesign|Illustrator
Build the Hype!
The show’s hype would be built over the weeks leading up to the event. We would start with posters and social media of just the blue background and a couple of fish. Next we would have the flags with just the fish. By now people would start to wonder what was going on with the fish they were seeing all over town. We would then add more fish and finally the words to get people interested in the event. Throughout the whole campaign we would be running posts and stories on Instagram and Facebook as well as have a hashtag going #olbrich_koi
